Building a website is an investment. For that investment to pay off over time, your site must be built on a strong, SEO-friendly foundation from day one.
If a site is technically flawed at the start, fixing it later will cost significantly more time and money than planning it correctly from the ground up.
At TbilisiWeb, we always begin with these 5 essential, basic SEO principles:
1. Site Speed and Security: The Foundation of Trust
For Google (and your clients), nothing is more important than a fast and secure experience.
- Speed Optimization: Our goal is for your site to load in less than 3 seconds. We manage photo sizes, code cleanliness, and correct server configuration (Core Web Vitals).
- Secure Connection (HTTPS): We ensure every website has an SSL certificate because Google and browsers automatically demote unprotected sites (HTTP).
2. Mobile Adaptation: Google’s Primary Rule
Today, Google’s indexing primarily uses the mobile version (Mobile-First Indexing). If your site looks or functions poorly on mobile, finding it in search results will be extremely difficult.
Our design and development process ensures the site looks perfect on any screen size.
3. Structure and Technical Setup
For Google to clearly understand what your business does, we create a perfectly organized technical map:
- Clear URLs: We create simple, human- and Google-friendly URLs (e.g.,
/website-development/instead of/page-id-2354/). - Sitemap and Robots.txt: These documents instruct Google’s bots on which pages to crawl and which not to, ensuring prompt indexing of critical content.
- Correct Headers (H1, H2, H3): We ensure content is logically structured using the correct heading tags.
4. Content and Keyword Integration
Basic SEO doesn’t mean complex research, but it means correct thinking at the initial stage. We prepare content that:
- Answers the User’s Query: The text on every page (Home, Services, Contact) is written using the keywords your clients are searching for (e.g., “website creation in Tbilisi”).
- Titles and Descriptions: We write compelling SEO Titles and Meta Descriptions, increasing the chance of users clicking through to your site from Google’s search results.
5. Google Business Profile and Local Readiness
If your business is focused on a specific location (Tbilisi, Georgia), your online visibility heavily relies on your Google Business Profile.
We assist in creating and optimizing this profile (address, opening hours, services) so that local customers can easily find you on Google Maps and in local search.
Basic SEO optimization by TbilisiWeb is the guarantee that your new website will not just be a beautiful image, but a digital asset ready for growth.
We ensure a solid technical foundation so that your future full SEO campaigns (should you decide to pursue them) will be effective and successful.
